Marketing and Different Vendors free essay sample

Having multi-vendor partnerships has its advantages and disadvantages. In the long run, supporting such a partnership would be difficult to maintain. Here are some of the concerns: * Change: Hardware and software requires constant upgrades to keep up with the technology changes. Changes in systems from multiple vendors can cause integration problems and requires a rigid process of testing and configuration. * Knowledge: IT staff must be well-trained in all the systems of the multi-vendor environment. Without a good IT support, the harder it is to find the source of the problem, and the longer it takes for them to resolve it. * Communication: In-house IT staff may have all the knowledge on the systems in the multi-vendor environment, but sometimes support from the vendors is required. In such cases, a support engineer is required to communicate with other support engineer, and it would be easier if it is done within the organization, but this is not usually the case. We will write a custom essay sample on Marketing and Different Vendors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . Focusing IT on top line requires bringing in revenue for the company by increasing sales, whereas focusing IT on the bottom line requires bringing the cost down by reducing on operating cost. Focusing IT on the top line is more challenging because IT is not able to control who and when someone will actually buy the products and services. On the other hand, focusing IT on the bottom line can be predictable as there are sets of parameters within he organization that can be controlled, for example, reducing the number of employees. 3. Some ways for IT to bring in revenue is by increasing the number of customers and retaining customers. To increase the number of customers, IT systems such as online marketing tools can help to generate sales leads and increase customer awareness by sending out emails or direct mailers to potential customers. Such tools can help in segmenting customer profiles and evaluate the performance of the marketing campaign.

Film, Television and Photography Essay

Film, Television and Photography Essay Writing a paper on film, television, or photography has always been a problem. In most cases it is a descriptive essay, term paper, research paper, where you need to express your personal opinion, do some research on the history and dig some information on the piece of art, and summarize the paper with some strong points. The essay writing process always starts with a suitable topic. You need to surf around the media to find the exact topic for your essay, term paper or research paper. It can either be something from modern media, or you can try to use something famous from the past. The best way to write a sound, logical, balanced and well structured essay on film, television, or photography is to develop a structure and outline first – afterwards write the first draft of the film, television, or photography paper, make a critical analysis of the first draft, make amendments, revisions, and based on the first draft – write the final version of the paper. Film, television, and photography is a tricky issue, as it requires a lot of creativity, imagination, originality and extra ordinary thinking. You will need to be observant and be able to seize a lot of information. A good film, television, or photography essay paper is the one which shows your knowledge on the subject along with comments of your own, on the influence of the media, and controversy issues. Always try to be as specific as possible. Your academic paper should contain specific examples of comparison, contrast, etc. Try analyzing the media you choose, using the step by step method. If you are in a desperate need of an essay, research paper, term paper on film, television, or photography – the best way to go – is to order a custom written paper from CustomWritings.com. We have diverse academic writers, who are able to write great quality and smart texts on film, television, or photography topics, and deliver the message you want it to deliver.

A Pulse Oximeter

This article is therefore intended for the occasional user of pulse oximetry. * Pulse oximeters. Measure the arterial oxygen saturation of haemoglobin. The technology involved is complicated but there are two basic physical principles. First, the absorption of light at two different wavelengths by hemoglobin differs depending on the degree of oxygenation of hemoglobin. Second, the light signal following transmission through the tissues has a pulsatile component, resulting from the changing volume of arterial blood with each pulse beat. This can be distinguished by the microprocessor from the non-pulsatile component resulting from venous, capillary and tissue light absorption. Function of a Pulse Oximeter * The function of a pulse oximeter is affected by many variables, including: ambient light; shivering; abnormal hemoglobins; pulse rate and rhythm; vasoconstriction and cardiac function. A pulse oximeter gives no indication of a patients ventilation, only of their oxygenation, and thus can give a false sense of security if supplemental oxygen is being given. In addition, there may be a delay between the occurrence of a potentially hypoxic event such as respiratory obstruction and a pulse oximeter detecting low oxygen saturation. However, oximetry is a useful non-invasive monitor of a patients cardio-respiratory system, which has undoubtedly improved patient safety in many circumstances.   Pulse Oximeter as part of an anesthetic machine * A portable desktop unit * A finger/mobile pulse Oximeter Indications COPD disease pulse oximetry is useful in stable patients with severe and in patients with worsening symptoms or other signs of an acute exacerbation, as a tool for patients to use at home to assist with their management * Asthma pulse oximetry complements peak flow meters in assessing the severity of asthma attacks/exacerbations and response to a treatment. * Acute respiratory infection pulse oximetry is useful in evaluating the severity of the illness and, in conjunction with other criteria, determining whether and how to refer pa tients for further treatment. What does a Pulse Oximeter Give? Nursing Responsibilities * Pulse oximetry offers an easy and non-invasive measurement of oxygen saturation, but has limitations and practice considerations that every nurse should be aware of. * Oxygen saturation (SpO2) is a measurement of the percentage of hemoglobin molecules carrying a full load of oxygen. Oxygenated hemoglobin (HbO2) absorbs more infrared light than red light, while deoxygenated hemoglobin (Hb) absorbs more red light. By comparing the relative amounts of different light absorbed, the oxygen saturation (SpO2) can be determined. However, there are some possible causes of erroneous readings: †¢Ã‚  Motion artifact: Movement (shivering or tremors) or improper fit of the sensor can cause erroneously low readings. †¢Ã‚  Hypotension (due to cardiac arrhythmias, blood loss or peripheral vascular disease) and peripheral vasoconstriction (caused by hypothermia, smoking or sickle cell disease) can alter readings. Smoke inhalation or carbon monoxide poisoning can cause high levels of arboxyhemoglobin and also skew pulse oximetry readings.   Response delay: A technical limitation that requires additional time to detect hypoxemia (SpO2  less than 90 percent). The length of delay can be affected by poor sensor site perfusion and vasoactive drugs. * Sensors are sized according to weight and it is important to select the correct size to avoid reading errors.

Sport obermeyer, Ltd. Case Study Example | Topics and Well Written Essays - 750 words

Sport obermeyer, Ltd. - Case Study Example Employing use of 1,200 units would also assist in faster production and achievement of the 10 percent capacity target before the end of projected seven months. Choice of 1,200 units remains consistent and convenient for other styles used by Obermeyer. Forecasts of all the individuals in Exhibit 10 range up to 20, 000 units, therefore, affirming consistency with Wally’s production projection. The units would also not face more stringent rules because Hong Kong places fewer restrictions on minimum orders quantities for a given company. Therefore, the company would experience fewer risks in sourcing the units. It is imperative that quality products result from the use of manageable units. Obermeyer should conduct time operational change in the process of sourcing and production of raw materials. Conducting time operational change would involve reducing the period of acquiring raw materials from suppliers. Initially, Obersports suppliers took a longer time of 90 days to supply raw materials that consequently slowed the production process. Time operational change would ensure prompt production and improvement in performance of the company. Consequently, reducing period of sourcing raw materials and production process would effectively help Obersports to meet its market demands. Obermeyer should conduct market research and establish stronger business links with its retailers. Apparently, sale of Obermeyer products remains seasonal with its peak on December and January. Operational change that would ensure timely delivery of products in large quantities to trusted retailers would improve sales. Obermeyer should give its established retailers goods on credit to ensure timely delivery to the market. Obermeyer should conduct publicity campaigns to accelerate the popularity of its produce among retailers and customers. Proper advertisement would solve issues associated with retail replenishment orders. Currently, selling of Obersports products fluctuates throughout the

Red tails the movie Essay Example | Topics and Well Written Essays - 1000 words

Red tails the movie - Essay Example This war movie cleverly shows how the issue of racism still plagues the America of the 1944. African American recruits pass through an arduous journey on the ground; army procedures block them at many stages, before their training as fighter pilots. Tuskegee training program is plagued with racist approach. In the end, 332d Fighter Group is sent for action in Italy with an old model Curtiss P-40 Warhawk aircraft. Even in designating actions, discrimination comes to the fore. They are assigned unimportant missions. But a fighter pilot takes pride in the main, one-to-one actions. The military bureaucracy is still not willing to accept the merit of the black pilots and concludes that they cannot be good for challenging war scenes as compared to their white-counterparts. Racism is an issue, but it takes the backseat, adventure and love come to the fore once the movie gets going. This aspect is shown through the arguments and conflicts between two roommates and intimate pals, Easy and Lig hting. They are trying to come to terms with evil in their hearts and demonic weaknesses. Lighting is a dashing pilot, often reckless; acts rash to take adventurous decisions, while Easy is given to drinks and less confident. On completion of an allotted mission, Lighting spies a charming Italian girl, Sofia (Daniela Ruah). Instant infatuation engulfs his heart and he begins a relationship. Next, Tuskegee Airmen are given the task to support the Allied landings and score their first victories and are instrumental in destroying an enemy airbase. The Airmen’s performances win appreciation and they are given important tasks. They are also given the new North American P-51 Mustang aircraft. They color the tails of their aircrafts red as a distinctive mark of identification. They achieve success in the assigned tasks. In one such mission, Ray Gun is shot down and he bails out and Deke crash-lands and faces a near-death situation. Ray Gun is presumed to have died by the

Research Paper on Fast Food Essay Example for Free

Research Paper on Fast Food Essay 1. 1 INTRODUCTION Fast food is generally food or a meal which is pre-prepared, or which can be quickly cooked when you order it. You can buy fast food almost anywhere. Although fast food trend is quite new in Pakistan yet it is growing very fast, this indicate that such type of fast food restaurant have a very bright future in Pakistan . The two major fast food restaurants that have their outlets in the whole world, are giving tough competition to each other in Pakistan. Our research is based on the hypothesis that why people in Pakistan prefer KFC over Macdonald and we found that due to good quality and taste of food people prefer KFC . When KFC was introduced in Pakistan the prices was not affordable by people but now they have lower their prices. One reason was also the impressive packages due to which people prefer KFC over McDonald’s. While conducting our research we also came to know that KFC is more advertised this is one of the reasons that people prefer KFC over McDonald’s. We are going to discuss all of this in our research. 1. 2 HYPOTHESIS KFC is a spot light and McDonald’s is a side show. 1. 3 AIMS AND OBJECTIVES The trend of fast food is increasing day by day in Pakistan, this research is designed to generate knowledge about fast food restaurant in Pakistan, and hence this research is based upon two leading fast food brands in Pakistan. The main objective is to know that which brand is popular among majority. Which among the two brands is of higher quality. Which brand is more economical . Hence in general we conducted this research because we wanted to know that which brand is preferred and what is the reason behind it. 1. 4 SAMPLING In sampling plan we draw sample, sample is basically a segment of the population selected for research to represent the population as a whole. In our research we targeted people from 18 to 30 . So we approached people who visit KFC and McDonald’s . Our sample size is 40 from the whole population . Our research instrument for collecting primary data is Questionnaire in which we ask twenty questions, all are close ended for accessing people’s preference. 1. 5 METHODOLOGY The empirical analysis of the â€Å"International fast food chains in Pakistan† was based on the primary data collected through personal observations by visiting KFC and McDonald’s located in the twin cities of Rawalpindi and Islamabad. The data were collected by filling questionnaire during rush hours in the afternoon between 12:00 noon to 2:00 p. m. In all, 40 customers were accounted for during the survey time period in KFC and McDonald’s. The data were collected during the first week of January 2010. 1. 6 LITERATURE REVIEW First we will take into account the history of KFC. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFCs fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991. Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way. With over 10,000 outlets in the world, KFC has maintained its title, for the last 60 years, of being the chicken Experts. Now we will discuss the history of McDonald . At one time it was the largest global restaurant chain, but it has since been surpassed by multi-brand operator, in the competitor KFC is on top of the list. The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955. Now McDonalds is present in 120 countries with about 32000 outlets. Market entry in Pakistan was not a big problem for KFC as it is a well-known international brand. In that stage they did promoted through their own brand. Their promotion statement was â€Å"KFC in Pakistan†. Opening the first KFC outlet in Gulshan-e- Iqbal in 1997. KFC wore the title of being the market leader in its industry. Serving delicious and hygienic food in a relaxing environment made KFC everyone’s favorite. Since then, KFC has been constantly introducing new products and opening new restaurants for its customers. Presently KFC is branched out in nine major cities of Pakistan (Karachi, Lahore, Gujranwala, Sukkur Muree) with more than 45 outlets nation-wide. Apart from fulfilling our commitment of serving delicious, fresh and hygienic food and at the same time providing our customer with the ultimate entertainment; KFC also plays in the economics development of our country. Presently KFC has provided to over 1200 Pakistanis, which adds up to 6000 individuals directly dependent in KFC Pakistan. In introduction stage KFC entered the market using market-skimming strategy. Their products were high price and targeted only upper class. Later they introduced packages which were affordable by many people. McDonalds Pakistan opened its doors in September 1998 at Lahore and presently operating in seven major cities with a network of 20 restaurants. With a strong belief in the Ray Krock phrase when you are green you are growing, McDonalds Pakistan has an aggressive plan to expand in all other cities of Pakistan and is rapidly growing with the focus to provide friendly and quick service restaurant experience to their customers. Today millions of Pakistanis place their trust in McDonalds everyday to provide them with food of a very high standard as well as good service. In the past five years, the response to McDonald’s coming to Pakistan has been overwhelming. McDonald’s located in Pakistan are currently employing about 1,000 Pakistanis and each store is managed by Pakistani managers. They have also contributed in other ways than food service. McDonalds has investment of over Rs 300 crore in the country and payment of taxes and duties amounting to more than Rs 100 crore. Since McDonald’s is doing so well in Pakistan they will continue to grow and add more stores in more cities in the future. But in Pakistan McDonald’s is facing a tough competition by KFC. KFC and McDonald’s serve to dominate the fast food business in Pakistan. Both fast food chains serve all their customers effectively, given the different categories and factors that determine the success of restaurants and fast food chains in Pakistan. However, based on the findings of the previous research, it can be perceived that KFC is running a more successful business in Pakistan, compared to the business run by McDonald’s. This was given proof in the article, based on the many and varied responses of customers to surveys, which involve their evaluation of both fast food restaurants, based on a number of factors, namely, food, service, environment, price, convenience, brand, and promotion. In terms of food, although both fast food restaurants almost have the same varieties, certain differences can still be recognized. Both KFC and McDonald’s offer chicken and hamburger meals including snacks, desserts, and drinks. However, only KFC offers a wide range of healthy side dishes, such as mashed potato, carrot muffin, and lotus fresh vegetable side dishes. In this sense, KFC aims to uphold healthy eating and nutrition of their customers. In addition, it has been emphasized in the case study that KFC appeared to have the upper hand over McDonald’s in terms of introducing new products in the market. Most of the new products of KFC, such as its lunch items, suit the tastes of the Pakistani. KFC has also been introducing new products in the market in a regular rate. In terms of environment and service, although both fast food restaurants appeal to their market due to their convenient lighting, cleanliness, music, and decorations, still, KFC serves to have the upper hand over McDonald’s. Based on the survey, more customers are â€Å"Very Satisfied† with the services and environment of KFC over McDonald’s. This is because the waiting time in McDonald’s is too long, compared to KFC. In addition, it can also be perceived that KFC has more advantage than McDonald’s, as the employees in KFC have less time to interact with customers than its counterpart, as the volume of its business is larger. The prices of food offered by both restaurants equally serve each other. However, the food offered by KFC is slightly higher, being able to offer some meals that are not offered by McDonald’s, such as the Family Bucket, Garden Chicken Burger Meal, and Hot Spicy Wing Meal. Nevertheless, the volume of customers in all given times of day, in both weekdays and weekends is still higher in KFC than in McDonald’s. Given such figures, it can be perceived that more customers prefer KFC to McDonald’s, thus, indicative of the fact that KFC runs a more successful business than its counterpart does. Moreover, the findings of the study indicate â€Å"More low income and high income customers prefer KFC to McDonald’s, while average income customers prefer McDonald’s more than KFC† In this sense, it can be observed that KFC has a wider range of customers compared to McDonald’s, thus, indicating that more customers patronizes KFC. Furthermore, for the finale, the proof that KFC is running a more successful business than McDonald’s is indicated that not just in Pakistan KFC has an upper hand but in all over the world. 1. 7 DELIMITATIONS. The problem which we faced while conducting our research are firstly the people were not very co operative in order to fill our questionnaire and we have to convince them. Another problem was that people were hesitating to fill our questionnaire. 1. 8 DATA COLLECTION Q1) What is your age group? As we have taken our sample between 18-32. So the people who have filled the form have age between 18 to 32. Q2) What is the reason of eating fast food? Q3) How often do you use fast-food services? Q4) What’s your favorite fast food place? Q5) Rate the fast food you have visited the most? (3 being high and 1 being low). Q6) Which one is your favorite meal? Q7) What fast food restaurants do you think is most advertised? Q8) Which fast food chain is in your opinion is more healthy? Q 9) How favorable is your attitude towards the fast food brands you have eaten? (3 being high and 1 being low) Q10) How well the following brands satisfy your needs? (3 being high and 1 being low) Q11) Which brand packaging has an attractive look? (3 being high and 1 being low) Q12) Which fast food restaurant has an eye-catching outlook? Q13) Which brand do you think bring pleasant memory? (3 being high and being low) Q14) Which brand do you think earns pleasant money? Q15) On Average how much would you expect to pay for a fast food meal? Q16) Apart from food which place is more enjoyable? Q17) Which fast food restaurant is more accessible? Q18) Which brand offer deals which have attractive prices? Q19) If you owned your own fast food restaurant, then which fast food restaurant attribute you want to follow-up? 20) Do you think the future of international fast-food chains in Pakistan is bright? 1. 9 DATA ANALYSIS Q1) What is your age group? As we have taken our sample between 18-32. So the people who have filled the form have age between 18 to 32. Q2) what is the reason of eating fast food? The main reason that people eat at fast food restaurants is because they like the taste. Customer wouldnt keep coming back to a restaurant if the taste of food does not satisfy their tongue. As pie graph shows that 82% prefer taste, 13% prefer convenience and 5% price, hence price and convenience element occupies a very small part of it, only the good taste allows and agree people to spend their money on food. Q3) How often do you use fast-food services? 54% visit once a month 12% visit once a year and once a week. 17% twice a week and 5% visit other time. It looks like most of the people go out and eat fast food once a month. In a close second place people visit fast food restaurants twice a week. So pie graph result shows that people like to eat fast food, but just at different interval of time. Q4) What’s your favorite fast food place? There are tons of different fast food restaurants around the world, but we narrowed down the choices to McDonalds and KFC. According to the people’s choice 80% people like KFC while only 20% McDonald’s. KFC dominates over McDonald’s, other questions also represent that people are more likely towards KFC services. Q5) Rate the fast food you have visited the most? (3 being high and 1 being low) 62%of the people prefer to visit KFC while only 15% prefer McDonald’s. KFC are the first movers of fast food restaurant in Pakistan hence they have first mover advantage. They were the pioneer of fast food in Pakistan. The position of KFC in the mind of people is very strong. Q6) Which one is your favorite meal? We gave various choices of food offered by both restaurants. We restrict people only to choose one food item which is one of their most favorite According to the result 52% people like KFC chicken and 43%burger and 5% salad. While McDonald’s salads were liked by 45%, 30% burger and 25% chicken pieces. Q7) What fast food restaurants do you think is most advertised? The survey shows a slight difference between the advertisements of both restaurants. As they are leading fast food restaurants in Pakistan so they advertised almost equally to make their roots strong in promoting their service. According to the data 57% people think KFC is more advertised and 43% found McDonald’s is more advertised. Q8) Which fast food chain is in your opinion is more healthy? 67% people think that KFC is healthier. People have positive approach towards KFC because KFC food has less chronic health risks because its meal involves appropriate amount of nutrients. Q9) How favorable is your attitude towards the fast food brands you have eaten? (3 being high and 1 being low) 55% people rated KFC at 3 place, 37% people at second and 8% people at first place. But MacDonald’s result differ 13% people rated KFC at 3 place, 37% people at second and 50% people at first place. As results undoubtedly shows the people have favorable attitude towards KFC. Q10) How well the following brands satisfy your needs? (3 being high and 1 being low) 50% people are fully satisfied with KFC, 40% people satisfied and 10% people are just satisfied. But MacDonald’s result differ 15% people are fully satisfied, 35% people are satisfied and 50% people are just satisfied. Q11) Which brand packaging has an attractive look? (3 being high and 1 being low) In brand packaging McDonald’s took prize over KFC. The surveys result shows that 62%people like McDonald’s packaging style while only 27% people like KFC packaging style. Q12) Which fast food restaurant has an eye-catching outlook? Although in other aspects KFC has surpass McDonald’s but when it comes to the outlook of the restaurant 63% people like the outlook of McDonald’s and only 37% people rated KFC. Q13) Which brand do you think bring pleasant memory? (3 being high and being low) Pleasant memory associated with good environment of the place and taste of the food. After analysis it was found that 60% people’s pleasant memory is associated with KFC. 32% people have KFC. 8% do not have as much pleasant memories as others. Q14) Which brand do you think earns pleasant money? 55% people views show that KFC earns pleasant money. And in a close second place 45%rated McDonald’s. Q15) On Average how much would you expect to pay for a fast food meal? 55% people expect to pay an amount of at least Rs. 500 on fast food meal. 30% agreed on paying Rs. 1000 while only 15% want to spend Rs. 1500. Q16) Apart from food which place is more enjoyable? The popularity of any restaurant is just not dependent upon the taste and price of food but it also depend upon the enjoyable environment which include play area for kids, happy meal and gifts. 52% people consider McDonald’s is more enjoyable but 48% people like the environment of KFC. Q17) Which fast food restaurant is more accessible? The result of this question shows an even split among both options. The increasing trend of fast food leads both restaurant branches to multiply in order to make them easy to get to. 53% people think KFC is more accessible while 47% think that McDonald’s is more accessible. Q18) Which brand offer deals which have attractive prices? The higher percentage of people found the prices of KFC more attractive than McDonald’s. According to the data 55% people found prices of KFC affordable and attractive. While that of 45% found McDonald’s prices smart. Q19) If you owned your own fast food restaurant, then which fast food restaurant Attribute you want to follow-up? The majority results show that KFC has won the race in our fast food survey. It is found that KFC fulfill the needs of its customers to some extent, so considering KFC as their ideal people would like to follow the success tracks of KFC in order to have bright future of their restaurant ahead. 75% people like to follow the attributes of KFC for their own restaurant and only 25% consider McDonald’s as their ideal. Q20) Do you think the future of International fast food chains in Pakistan is bright? Based on people answers, 85%agreed with the statement that the future of international fast-food chains in Pakistan is bright, 5% were not agreed on bright future and 10% people have no idea about this. With todays hectic lifestyles, time-saving products are increasingly in demand; one of the most obvious examples is fast food. People want quick and convenient meals as a result, consumers rely on fast food . Knowing this, fast food providers are coming up with new ways to market their products that save time for consumers. All that make sense though because that is what fast food is supposed to meancheap, fast, and tasty. 1. 10 CONCLUSION The conclusion we have drawn after conducting our research is that the problem statement which we consider in our research is confirmed . Our hypothesis that KFC is in spotlight and McDonald’s is a side show was right and people prefer KFC over McDonald’s because of their good quality food and their reasonable price, hence KFC capture a large market than McDonald’s in Pakistan. 1. 11 RECOMMENDATION AND SUGGESTION After conducting our research we come to a point that about 80% people prefer KFC over McDonald’s here are some suggestions and recommendations to both the brands. Based on our research we suggest that McDonald’s should improve the quality of their food because majority of people found McDonald’s a less healthy option. It was also found that Macdonald’s satisfies the need of people to lesser extent, so McDonald’s should try hard to make up to the expectations of people. It was found by our research that although people prefer KFC over McDonald’s but they found the packing of McDonald’s more attractive than that of KFC, so KFC should work on their packing and make it more attractive. When it comes to outlook of the restaurant, majority of people like the outlook of KFC, so McDonald’s should improve their outlook. It was also found that KFC is better advertised; hence McDonald’s should work to promote their brand in order to capture a large volume of customer. Pakistan is a price sensitive market for many items and competition is intense, so McDonald’s should maintain their price packages. REFERENCES ? Haider Tayyab, KFC McDonald’s Food Quality Comparison, 12, 10, 2002 http://www. bandt. com. au/kfc-macdonald-food-quality-comparison/5d/0c01585d. asp ?Jekanowski Mark, McDonald’s versus KFC who will win, 7,6,2009, http://movementarian. com/2009/06/07/mcdonalds-versus-kfc-who-will-win/ ? Johnson Michel, McDonald’s History, 2,21,2003, http://mcdonalds2. rozee. pk/content. php? lid=TWpJd09BPT0rQQ== ? Keems Jack, KFC and McDonald’s comparison, 11,22,2007 http://findarticles. com/p/articles/mi_m0887/is_11_22/ai_111023412 ? Rehman Hameed, 2005, International Fast Food Chains Statistics, Khabarnama News ? Velazquez Allin, KFC and McDonald’s in Pakistan, 11, 11, 2009, http://ivythesis. typepad. com/term_paper_topics/2009/11/kfc-and-mcdonalds-in-pakistan. html.

The Cold War Examined :: essays research papers

The Cold War had an incredibly profound effect on the United States. It effected the country politically, economically, as well as culturally. Use High Noon as an allegory of the 1950s to examine issues of conformity, individualism, community, and political commitment in the context of Congressional investigations such as that of HUAC into the activities of the Hollywood 10. In this scenario, Marshal Will Kane represents individuals who were willing to confront the political investigations of HUAC, while the townspeople who deserted him may represent liberals who were afraid of being blacklisted or censured. Use On the Waterfront as an allegory of why some witnesses deemed it proper to name names before Congressional committees. Director Elia Kazan did appear as a cooperative witness before HUAC, and the film may be interpreted as a justification for his actions. Thus, Terry Malloy (Marlon Brando) decides he must inform on his former friends in a corrupt waterfront union led by Johnny Friendly (Lee J. Cobb, who may represent the Communist party and the policies of Joseph Stalin.) In the context of the pressure put on Hollywood by HUAC to "name names" and implicate associates who may have been involved in left wing causes, films began to explore the theme of informing. One such example, On the Waterfront (1954), was directed by Elia Kazan, who had earlier decided to cooperate with HUAC. The decision by longshoreman Terry Malloy (Marlon Brando) to expose the fraudulent activities of the union, led by Johnny Friendly (Lee J. Cobb), may be perceived as justification for Kazan's denouncing of a corrupt Stalinist Communist party. On the other hand, Carl Foreman's script for High Noon, which John Wayne called un-American, can be read as a condemnation of Hollywood's failure to take a stand against political censorship. In this allegory, the Miller gang represents HUAC, while Marshal Will Kane stands for the Hollywood Ten deserted by the townspeople and the liberals respectively. Foreman's success with High Noon earned Oscar nominations for the film, but th e screenwriter was placed on the blacklist. In the end, this western reveals little about the history of the frontier, but a great deal regarding the ideological and political fallout from the Cold War. While the allegorical devices used in On the Waterfront and High Noon were obvious to the Hollywood community, they were often lost on film audiences for whom the insecurities of the Cold War were better addressed in science-fiction films.

Having A Sense Of Being Different Essay

Normalcy is almost impossible to define however we can all identify those which society considers being abnormal. For those who fit into this category, belonging can be a difficult achievement. It is important to take into account what is to be normal however why some people have a sense of being different as well. Those who are considered different can find it difficult to belong however for some this is the desired outcome. Mundooroo’s text Wild Cat Falling explores the ideas of having a sense of identity and belonging and how difficult it can be when you are different. Being normal can be difficult to understand. In society there are rules, values and expectations which ‘normal’ people follow. They provide people with a sense of purpose and belonging as if they are a significant part of a group. It also provides people with stability, security and safety. Belonging to a community with shared rules and values can be a given such as a student at school. Students are generally required to wear uniform so they can be identified as a student. They are also required to respect teachers and call them by their names as well as raising your hand in class if you have a question. This is an expectation that schools have administered over the years and is considered general behaviour and ‘normal’ in a school environment. The protagonist in Wildcat Falling is an aboriginal boy who attends school and lives in a house, which the Noongar kids call the ‘†a-di-dah house†. His father was white therefore he was sent to school as an expectation of white people however kids similar to him from both aboriginal parents can’t afford to go to school and see Wildcat as ‘different’. This makes it difficult for him to find where he belongs and they call him â€Å"a cocky in a cage†. Normal is the values and expectations people follow to feel secure and safe and is if they belong. It may be all well and good to be normal, but some people have a sense of being different which can make it difficult to belong. It can be hard for some people because they just don’t fit into ‘normal’ societal expectations for example 1950s gay men and women. It was deemed very abnormal to be attracted to the opposite sex as it also goes against religious beliefs.  People with a physical disability and mental health issues can also find it very difficult to belong as people in society aren’t always educated about them therefore don’t understand or accept their situation as they are not familiar with it. This can be very degrading towards people with disability and make their lives difficult to lead. Like these people, Wildcat finds it difficult to feel as though he belongs. In order to gain that feeling, he alters his arrest so that he could be put into solitary confinement. â€Å"After solitary the prison accepted me as if I had never been accep ted outside. I belonged†. In this aspect he was recognised as ‘tough’ by the other prisoners and wasn’t rejected. Being different can make it hard not to be rejected by society. In many cases people choose not to belong however as they reject societal norms such as Emos for example. Yes, they look and act different to ‘ordinary’ people. They have the desire to attract attention by the way they dress and present themselves. Emos are stereotyped as depressed people who cut themselves, have dark hair that covers most of their face as well as wearing black clothes. That however is an extremely stereotypical view of emos. They are appropriately considered to poses very strong emotions, hence the word emo. They choose to outwardly express themselves unlike majority of society that choose to often keep their emotions neutral due to fear of judgment and the desire to belong and feel valued by others. Wildcat sees the world as a â€Å"fake heaven† and jail as a refuge. He doesn’t want to belong in society because he finds it â€Å"unrealistic† and believes released people will â€Å"fail and fail†. Therefore having that abnorm al sense can make it difficult to belong however that can ultimately be the desired outcome for many. Normal and different have many aspects that define them both. To be normal can be influenced by values and expectations, which if they aren’t generally followed can lead people to be viewed as different. Despite all of this, many people find it hard to belong by being different and others simply don’t seek to be the same in any way. Many people in society do want to stand out and be different. EOD: This essay is designed to engage an audience of year 12 students who are familiar with the ideas of the context â€Å"Identity and Belonging†. I have chosen to adopt and expository form in order to enable me to explore my key ideas in a formal style at writing. I have chosen formal language in order to convey my message in a manner that will ensure my audience understands what I am exploring. My expository essay will address the big ideas of what it is to be normal, how some people find it hard to belong if they are different and how some people don’t want to be accepted in response to the prompt. My essay will utilize both outside references and references to the text Wildcat Falling in order to support my big ideas.

David Thomas- The Mind Of A Man Essay

During persuasive writing pieces authors try to make you see their point of view as valid. Often times during this process, their writing is compromised by the errors they make to prove their point. David Thomas makes many errors in his essay â€Å"The Mind of a Man.† In his thesis he tries to prove that women are not smarter than men as previously believed, but instead that they just excel at different tasks. However, throughout his whole essay, he describes that boys are discouraged by female teachers and does not stick to his thesis. He showed a biased point of view that he supported with only anecdotal evidence and studies that contained no numbers or statistics. Also, his use of emotion in his essay showed his anger towards others views that contradicted his. David Thomas takes a biased point of view in his essay. Throughout many parts of the essay he describes the stereotypes about boys, stating their difficulty to learn properly as a result of these stereotypes by often using anecdotal evidence. He describes the lower grades boys were getting than girls on the GCSE exams and makes the assumption, â€Å"The introduction of course work into the GCSE syllabus appears to favor girls, who tend to be diligent and less rebellious,† which has not been proven, or could not be backed up by any sort of statistical or factual information from studies. He makes this statement assuming that the reason must be that girls receive higher grades because the test favored them. He does not take into the consideration that maybe the boys just didn’t do as well for a number of other reasons that has nothing to do with the way the tests were designed. In the essay, he continues to show his biased point of view by quoting Tony Mooney, a secondary school headmaster, who reinforces his point saying boys are less advanced than girls because women teachers favor girls and do not reinforce boys because of their â€Å"aggressive† and â€Å"boisterous† behavior. Thomas adds this quote that has no factual evidence, it is the opinion of a school headmaster, who surely cannot be present everyday in every single class to know everything that’s going on. Thomas quotes Mooney’s son, who showed a difference in his marks when taught by a woman, â€Å"Because the men teachers never shout at me as much as the woman teachers† is another form of anecdotal evidence. This is the feeling of one little boy who cannot be compared to society as a whole (222). Thomas continues to try and prove his point by adding studies without any statistics in them and in turn makes many contradictions to things previously mentioned in his essay. He includes a study done at the University of California in which 72 boys and 60 girls at kindergarten level learned how to read with a machine. When tested, the girls scores were less than the boys scores. Then, when they went back to normal instruction by women teachers, they were tested again later and the boys scored less than the girls. As interesting as these results may be, they do not contain numbers to show how large the difference actually was. The difference could be minimal which could be due to a number of reasons. So, the fact that no statistical evidence was included with the study did not prove to be that convincing (223). Also, in the beginning of the essay, he states that women have been proven to be better at verbal tasks, which would explain the reason why they didn’t do as well with the machines as the teachers. So he contradicts himself entering this study by previously showing why a girl might have done better on these tests (221). Thomas uses a lot of emotion in his essay to prove his point, specifically when he talks about the quote he used from Christine Cosker who seemed to disprove one of his earlier quotes by Mooney. She said, â€Å"If girls achieve higher standards than boys, it is not the result of sympathetic female teachers: it is that boys fail to be motivated because of their attitude to women. Boy’s early experience is almost entirely one of a society which regards women’s traditional roles as trivial, dull and second-rate and dismisses their opinions. If girls have a positive role model in the female teacher, they will do better than boys. But if boys, unencumbered by society’s prejudices, valued their female teachers, then their progress would match that of girls†(223). Obviously Cosker felt strongly about her point and proved an alternative explanation to Mooneys as well as Thomas’ theory of female teachers being the cause of the boys lower grades. Thomas uses sarcasm as well to make his anger known. In reaction to her letter, he states â€Å"Heaven forbid that they [boys] should be given any consideration or compassion. Heaven forbid that the prejudices of the new age should be challenged. If you ever doubted that feminists have taken over from  apoplectic old colonels as the great reactionaries of society, just read this letter†(224). If you read between the lines of his sarcasm, you begin to see just what he is implying. He is implying that she didn’t give boys any compassion or consideration when she was simply stating that if the boys learned to appreciate their teachers more and see them as more of a role model it would work towards their advantage. He continues to attack her different point of view by stating them as a â€Å"feminists† point of view. In his efforts to try to make people take his side and believe his thoughts he just discredits himself because instead of embracing the possibility of other causes he simply knocks them down and states t hat they are just plain and simply wrong. Thomas’ body paragraphs and conclusion were not connected substantially to the main point of his essay. In his thesis, he used a quote from Dr. John Nicholson saying that the IQ scores from men and women were â€Å"indistinguishable† (221), and the only difference is that they were just better at different sort of tasks. Meanwhile, his whole entire essay attacked the fact that female teachers don’t support the boys and that caused their lower grades. So the information he provided did not support his thesis. Also he ends the conclusion with a strange statement that seem to signify a new thesis. His concluding sentence, â€Å"When Yoda sat on his rock in The Empire Strikes Back and told Luke Skywalker that he had to choose between the dark force and the light, he knew what he was talking about† (225), seemed to make little sense and had nothing to do with his essay. In writing his essay, he should’ve considered his audience and that some people who did not see the movie would not understand what he was implying, besides that statement seemed more like an opening line rather than a concluding one. In order for authors to make you see their point of view as valid, they sometimes compromise the strength of their information. David Thomas did many things to compromise his credibility in his essay â€Å"The Mind of a Man.† In Thomas’ essay he had a biased view that he supported with anecdotal evidence. He used studies with no real number or statistics to verify them. His use of emotion in his essay showed his anger towards others views that contradicted his. Also, his body paragraphs and conclusion didn’t seem to be  connected to the initial thesis he stated.

Interested in obtaining an MBA In Health Care Essay Example

Interested in obtaining an MBA In Health Care Essay Example Interested in obtaining an MBA In Health Care Essay Interested in obtaining an MBA In Health Care Essay The mission of the program is a comprehensive training of managers and specialists in Health Management. Feature of the program is to prepare Health Care Managers in modern management techniques and changes in active development areas, as well as primary medical specialty. The program is primarily practical and is based on parsing of real situations that arise in managing the organization health care system. Learning Objectives: The course focuses on skills in the field of law and legislation, budget planning, efficient management in terms of changes, health information systems and marketing. The list of subjects of MBA programs on health includes subjects that provide a common understanding of the typical organization of health systems. Getting an MBA in Health Care generally includes an internship, during which a student spends time in some of the health institutions, such as: * Hospitals* Nursing homes* Rehabilitation facilities* Department of Health Most of the MBA in Health Care consist of studying the process of managing and understanding the policies and procedures. Usually these subjects are focused on information systems, communication technologies and personnel management. In a typical curriculum one can find the subjects of politics, legal issues, ethical standards and government relations at the local, district and state level. Some subjects will cover the historical aspects of health care or planning for future development. Also in the list of subjects funding must be included. If we consider health as a business, it is important to understand the economics basis for management of health facilities. MBA in Health Care includes such items relating to the financial side: * Accounting of Health* Marketing in Healthcare Management* Health Economics* Finance in Healthcare Management.

T0 what extent are law graduate denied access to the legal profession Essay

T0 what extent are law graduate denied access to the legal profession - Essay Example This implies that the students who somehow decide to adopt law as a profession have to face the acute financial crises (BAG, 2005). Complains received from these types of students shows that they are over stressed and lost the charm in their lives, because after working hard and sacrificing their time, they cannot even earn enough to pay their dues on time. Besides the dues problem, another important factor that influences the mindset of law students, is rareness of pupillage for the solicitors, they think if they cannot earn enough as a solicitor then who they can? And if they cannot, then what is the need to destroy their time and money. Inequalities that are present in the education system made worse by the law professionals along with the funding system introduced. Most of the cases decisions taken by the law profession are not satisfying the condition of equality and as a result the student who deserves is empty handed. In addition to this a trend is set that the student who comes from the private school becomes a barrister and the student from state school becomes a solicitor. Private school students think to be more worthy of getting the scholarships, whereas if the actual figures are considered then 57% of students belongs to private school said that they are fully supported by their families and 34% are dependent on the loans. While in case of state school students 66% students are dependent on the loans and remained supported by their families. But still the ratio of awarding scholarships is more to the private school students as compare to the state school students, despite the fact that they deserve (BAG, 2005). Competition is present betwixt all the professionals in their respective fields. The law professionals irrespective that they are barristers or solicitors they have to compete with each other in their professional careers. Now when they pay huge dues then they feel unsatisfactory not just because of the huge expenses and rivalry, but

Software testing Essay Example | Topics and Well Written Essays - 1000 words

Software testing - Essay Example It is the duty of the programmer to select a feasible technique which is available at the time of test so that the required information about the application can be obtained (Savenkov, 2008). The test does not only give objective view on the risks but also on the quality of that given product that is being developed. According to Meyer (2008), software testing can be done immediately an executable application is available. In most instances, the approach which is being used in the software development process will dictate when the testing will be done and how it will be carried out. When the phased process is being used by the developers, then tests will be run and done immediately after the definition of the system requirements. On the other hand, when the Agile approach is being used, the programming process and the testing are done concurrently. During designing and building of an application, the programmer may make mistakes in causing defects. Defects are the flaws that are found in the software. When the results obtained when the application is executed deviates from what was expected, then it is an indication that there are defects in that particular software. It implies that any kind of deviation from the specifications that are given at the beginning of the design and development process will result in defects. On the other hand, when software does not meet the needs and expectations of the end users, then it can be said that it has carrying bugs. The bugs may be caused by error in logic or coding (Rodrà ­guez, Llana & Rabanal, 2014). Thus, the testing process is done with the intention of unraveling the bugs and defects. When the tests yield a large number of errors and defects then it will be referred to as a Buggy software. Edsger Dijkstra, a key figure in the field of computer science claimed that the software testing does not show the absence of bugs and faults but